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On Tap
Project Description
On Tap is an online clearinghouse of information for the
burgeoning water market in California. The rules governing
water market transactions are complex and can vary between
State and federal agencies. On Tap was developed to provide
clarifying information and guidance on those rules to those
involved in the California water market.  The site includes:
general information and resources for those unfamiliar with
the California water market; a transaction guide; and an extensive
database of historic water transactions.
Our Role
Modcom coordinated the efforts of four State and federal agencies
including: the U.S. Bureau of Reclamation, California Department
of Water Resources, CALFED, and the State Water Resources Control
Board. We managed the overall project, conducted research, developed
and managed content, and developed a pre-launch marketing campaign
for the site, including holding public briefings for the water
market community.
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